Building a personal brand
I’m headed to a very important event this week, the Type-A Parent Conference in Charlotte, North Carolina. I attended back in 2010 when I was still working “behind the scenes” much of the time. The event is jam-packed with value, super-stars in the blogging world who have taken the opportunities presented and run with them. I’m in awe of these women and men who have become leaders, as writers and speakers and authors, who are using technology and online tools like Jedi Masters!
Which brings me to the topic of personal branding. Someone who is a master at this is Danny Iny. In 18 short months, Danny developed a strategy to submit guest blog posts to some of the most influential blogs in his area of expertise. You can learn more about his strategy at Firepole Marketing but the magic part is that through the process, he developed a wealth of connections and content!
Here is the video where Danny covers “How to be successful without being famous” which has an amazing relevance to me right now. My process with clients has always been to make them the stars! I approach clients with the eyes of their ideal consumer, and understand they know their business the best. I let them guide the message, telling the story of their business, with me there behind the curtain, guiding them to stardom. With Danny’s help, I have now seen the error of my ways, in a vivid way.
At some point, and I’m feeling like it’s today, I’m going to have to come out from behind the curtain. My personal brand is ready to shine, and share and learn in a big way! While I’m attending Type-A this weekend, I’m going to be fine tuning my brand, defining my process and presentation, and will be relaunching my online presence. I’ll still write here about life, being a mom to boys, living in the wilds of Appalachia and still experiencing the culture shock of rural living vs urban upbringing, but it will be in a fresh and more personal way.
Watch the video and let me know what you think could be upgraded with your personal brand. We can do this!
