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I’m headed to a very important event this week, the Type-A Parent Conference in Charlotte, North Carolina. I attended back in 2010 when I was still working “behind the scenes” much of the time. The event is jam-packed with value, super-stars in the blogging world who have taken the opportunities presented and run with them. I’m in awe of these women and men who have become leaders, as writers and speakers and authors, who are using technology and online tools like Jedi Masters!

Which brings me to the topic of personal branding. Someone who is a master at this is Danny Iny. In 18 short months, Danny developed a strategy to submit guest blog posts to some of the most influential blogs in his area of expertise. You can learn more about his strategy at Firepole Marketing but the magic part is that through the process, he developed a wealth of connections and content!

Here is the video where Danny covers “How to be successful without being famous” which has an amazing relevance to me right now. My process with clients has always been to make them the stars! I approach clients with the eyes of their ideal consumer, and understand they know their business the best. I let them guide the message, telling the story of their business, with me there behind the curtain, guiding them to stardom. With Danny’s help, I have now seen the error of my ways, in a vivid way.

At some point, and I’m feeling like it’s today, I’m going to have to come out from behind the curtain. My personal brand is ready to shine, and share and learn in a big way! While I’m attending Type-A this weekend, I’m going to be fine tuning my brand, defining my process and presentation, and will be relaunching my online presence. I’ll still write here about life, being a mom to boys, living in the wilds of Appalachia and still experiencing the culture shock of rural living vs urban upbringing, but it will be in a fresh and more personal way.

Watch the video and let me know what you think could be upgraded with your personal brand. We can do this!

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Looking back on this year, I must admit it has turned out differently than I expected. I’m an Aquarius, really deep down in my soul Aquarius, which means I live in the future. My life plan is way past that curve in the road that is far out of sight. Changing paths, changing my mind, and just stopping mid-stream to regroup are strategies I use regularly, to the dismay of many people in my life who just can’t keep up. Now you would think these two approaches would conflict, but not in my mind!

So, along the path this year, I’ve connected with some people who have become my heroes. The two I want to share with you today are directly related to me stepping out of my comfort zone and trusting the Universe that I was in that place at the right moment.

First is my friend, Gabrielle, who is my hero because she embraces her uniqueness. I met her through another friend, who introduced us because we had vintage clothing in common. I had a wealth of true vintage lingerie for sale, and Gabrielle appreciates beautiful vintage fashions. She also knows the value of this type of thing and where to sell it, should you want to part with it.

What has made Gabrielle a hero to me is that she has faced demons in her life, and has come out the other side to tell the tale. She spent many years on the Renaissance circuit, dressed as a wench, selling ladies under-things, and playing the role like the pro she is. These days, she has a cute home in the Blue Ridge Mountains of Virginia, where she occasionally hosts visitors in her Gypsy Wagon or Hacienda overnight. Always shifting decor, moving, lighting, dramatizing the fantasy of the setting, Gabrielle invents a new adventure from the every day. If your path leads you her way, take the time to stop in and check out her version of the “Floyd Experience.”

My other hero is Louise of Thirty Something Bride. She is still experiencing the transition of single to married life, love and how to make it work, and how to still be herself. We met while I was selling vintage stuff in Charlotte, North Carolina, shedding much of my past to grasp a fresh future. Louise can see through the dust and age of long boxed up and discolored things, and is able to turn pieces of the past in to works of art that become treasured pieces of life’s memorable occasions. The thing that makes her my hero is that she  is not only a talented seamstress, but that she is also a word maestro! She has taken her blog, talking about beautiful people, places and things, and created a masterpiece of visual and written excellence. Every visit to her blog takes me deeper into a shimmering world where people carefully craft and celebrate the moments of life that have meaning.

These two women are very different. They have both added a much needed and unexpected texture to my life that I truly enjoy. This is why they are my heroes. I didn’t see them coming on the path. I didn’t dodge them because they were different than the people I usually connect with, or seek out. I embraced how different we were to each other and embraced the experience. And now, looking back, I’m so grateful.

Is there anyone that has been a hero in your life this year? Is there any experience that pushed you out of your comfort zone and shifted your thinking? Share your comments here and explore how 2011 has evolved for you!

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It’s 2011 and no, I don’t have any resolutions to share. Time matches on and I’m sticking to what works now and will continue to work for me in the future.

I’m going to share a few things that have consistently made a difference in my life. The first is something that has come back into style, something I never walked away from, even when it was frowned upon. Curious?

I’m a 3rd generation coupon user! Not only do I use coupons regularly, I also save proofs of purchase for promotional products. (My annual Christmas tree has beautiful Campbells Kids blown glass ornaments and white satin cats from Fancy Feast.) I have a coupon envelop filled with coupons on products that I use, ready for when an item goes on sale.

On the weeks when I’m doing major grocery shopping, I’ll load my store card with paperless coupons. I make a list (TIP ~ ALWAYS make a list, you WILL SAVE $$$!) and organize my paper coupons. I average 20-30% savings on each trip. It’s worth picking up the Sunday paper to get the coupons, and I usually donate unused coupons to a senior center or another charity (and I recycle the paper as packing for shipping Ebay purchases).

The second thing I want to share is that I’m an avid supporter of consignment shops, again, something I’ve always done. When I was young, my parents divorced and my mom had to be creative to stretch our family budget. We would shop in consignment shops for clothes, toys and other household items. It was like a treasure hunt! It was also one of the first ways I learned about giving back. When my sister and I got tired of a toy or outgrew an item of clothing, we would donate it. We knew someone else like us would benefit, along with the consignment shop organization, usually a hospital at that time.

Today, consignment shops are an important part of my frugal lifestyle, the closer to home the better! I like shopping in local consignment shops for fashion trends, bargains and home furnishings. I donate to Goodwill to support their efforts to provide employment, recycle and reuse. I receive a tax deduction and I shop in the stores for craft supplies, gently used clothing and home décor. Plus, I’m back in my childhood on the treasure hunt, it’s FUN!

Lastly, I wanted to share something that looks to be an important trend in 2011, which is attitude. I’ve been accused of being eternally optimistic, sometimes to a fault. Life is not perfect, but if you decide each day is a gift, you will find the blessing in each challenge. My life is full of challenges right now. Every day, my choice is to make the most of the challenges and the blessings and make something wonderful from the mix, always maintaining a positive attitude. It doesn’t always work out how I would like. Sometimes things fall into place BETTER than I had ever imagined!

I’d love to hear how your 2011 is evolving so far. Comment, email me or share your thoughts with me on Facebook, Twitter or Linked In.

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